Asia Pacific University Library catalogue


IMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA FATHIMA SHAMILA AKRAM.

By: FATHIMA SHAMILA AKRAM (TP041346)Contributor(s): Ms. Haslina Hashim [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 112 p. : ill. ; 30 cmSubject(s): Customer loyalty. -- Malaysia | Service quality | Trade marketing strategy -- MalaysiaLOC classification: PM-28-46Dissertation note: A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)
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Reference Collection 		Masters Theses PM-28-46 (Browse shelf (Opens below)) 1 Not for loan (No use restrictions) 00037657

A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)

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