The participation game : How the top 100 brands build loyalty in a skeptical world / by Norty Cohen.
Material type:
TextPublication details: [Oakton, Virginia] : IdeaPress Publishing, [2017]Description: 226 p. : ill. ; 24 cmISBN: 9781940858296 (hbk.)Subject(s): Branding (Marketing) | Brand loyalty | Consumer satisfaction | Brand name products | Advertising | MarketingDDC classification: 658.827 LOC classification: HF5415.1255 | .C64 2017
Contents:
Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5415.1255 .C64 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016331 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HF5415.1255 .C64 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016332 |
Includes index.
Participation is the X factor -- There's no such thing as a traditional consumer -- Emotion is the gateway to curiosity -- Originality only happens once -- Make me look good, make me feel good, keep me entertained -- Play for keeps -- There's no such thing as branded content -- Sharing is caring -- It's not your target market, it's your target's market
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