Building a storybrand : clarify your message so customers will listen / Donald Miller.
Material type:
TextPublication details: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]Description: x, 228 p. : ill. ; 22 cmISBN: 9780718033323 (hbk.)Other title: Building a story brandSubject(s): Branding (Marketing) | Advertising -- Brand name products | Product management | Marketing | Selling | Customer relationsDDC classification: 658.8/02 LOC classification: HF5415.1255 | .M55 2017Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APIIT Library Open Shelf APIIT | Book | HF5415.1255 .M55 2017 c.2 (Browse shelf (Opens below)) | 2 | Missing Withdrawn Not for loan | 00016330 | |
Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5415.1255 .M55 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016329 |
Includes bibliographical references (pages 225-228).
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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