Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp.
Material type:
TextPublication details: London : Palgrave Macmillan, [2017]Description: xxiv, 319 p. : ill. ; 22 cmISBN: 9781349949939 (hbk.)Subject(s): Brand name products -- Planning | Branding (Marketing) | Brand name products -- Management | Export marketingDDC classification: 658.8/27 LOC classification: HD69.B7 | S74 2017
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf APIIT | Book | HD69.B7 S74 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016211 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HD69.B7 S74 2017 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016212 |
Includes bibliographical references and index.
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