Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Material type:
TextPublication details: Oxford, United Kingdom : Oxford University Press, [2016]Edition: 5th edDescription: xxiv, 429 p. : ill. (some col.) ; 25 cmISBN: 9780198703655 (pbk.); 0198703651 (pbk.)Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingLOC classification: HF5438.5 | .P47 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf | Book | HF5438.5 .P47 2016 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016388 | |
General Circulation
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APU Library Open Shelf | Book | HF5438.5 .P47 2016 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016389 |
Includes index.
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