Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
Material type: TextPublication details: Harlow : Pearson, 2018Edition: 3rd edDescription: 670 p. : col. ill. ; 24 cmISBN: 9781292089959 (pbk.); 1292089954 (pbk.)Subject(s): Service industries -- MarketingLOC classification: HD9980.5 | .W57 2018Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HD9980.5 .W57 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016476 | |
General Circulation | APU Library Open Shelf | Book | HD9980.5 .W57 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016477 | |
General Circulation | APU Library Open Shelf | Book | HD9980.5 .W57 2018 c.3 (Browse shelf (Opens below)) | 3 | Available | 00016478 |
Includes bibliographical references and indexes.
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