Asia Pacific University Library catalogue


Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh KMaterial type: TextTextPublication details: New York, NY : Pearson, [2019]Edition: 7th edDescription: xxvi, 856 p. : ill. ; 29 cmISBN: 9780134734842 (hbk.); 013473484X (hbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3 LOC classification: HF5415.2 | .M29 2019
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Open Shelf 		Book HF5415.2 .M29 2019 c.1 (Browse shelf (Opens below)) 1 Available 00016724

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

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