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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip Contributor(s): Kartajaya, Hermawan | Setiawan, Iwan Material type: Text

TextPublication details: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 p. ; 24 cmISBN: 9781119341208 (hbk.)Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2017

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf APIIT	Book	HF5415 .K68 2017 c.1 (Browse shelf (Opens below))	1	Available		00016643
General Circulation	APU Library Open Shelf APIIT	Book	HF5415 .K68 2017 c.2 (Browse shelf (Opens below))	2	Available		00016644

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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.