CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: xii, 123 p. : ill. ; 30 cmSubject(s): Social media -- Marketing | Internet marketing -- Social aspects | Consumer behaviourLOC classification: PM-30-16Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-30-16 (Browse shelf (Opens below)) | 1 | Not for loan | 00016787 |
A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA)
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