Asia Pacific University Library catalogue


CELEBRITIES ENDORMENT AND PURCHASE INTENTION TOWARDS LADIES FRAGRANCE: A QUANTITATIVES STUDY AMONG FEMALES IN NAIROBI, KENYA / SONIA BADRU ISSA.

By: SONIA BADRU ISSA (TP046179)Contributor(s): Mr. Tajuddin A. Rashid [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 84 p. : ill. ; 30 cmSubject(s): Branding (Marketing) | Social responsibility of business | Purchasing power -- Kenya | Consumer satisfaction -- KenyaLOC classification: PM-30-47Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)
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Reference Collection 		Masters Theses PM-30-47 (Browse shelf (Opens below)) 1 Not for loan 00016819

A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)

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