EFFECTIVE BRANDING AND CONSUMER BUYING BEHAVIOUR TOWARDS CHINESE SMARTPHONE BRANDS. A QUANTITATIVE STUDY IN KUALA LUMPUR, MALAYSIA / ZUBRAIN AAMER IKRAM.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 74 p . : ill. ; 30 cmSubject(s): Consumer behavior -- Smartphones | Branding (Marketing) | Brand name products -- Case studiesLOC classification: PM-30-80Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-80 (Browse shelf (Opens below)) | 1 | Not for loan | 00017004 |
A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1708MBA)
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