Asia Pacific University Library catalogue


Marketing research / V. Kumar.

By: Kumar, V, 1957-Contributor(s): Aaker, David A. Marketing researchMaterial type: TextTextHoboken, NJ : John Wiley & Sons, Inc., c2019Edition: Thirteenth EditionDescription: xxiii, 731 pages : illustration ; 31 cmISBN: 9781119497585 (paperback); 1593278594 (paperback); 9781119222019Subject(s): Marketing researchLOC classification: HF5415.2 | .K86 2018
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Open Shelf 		Book HF5415.2 .K86 2018 c.1 (Browse shelf (Opens below)) 1 Available 00012858

Revised edition of Marketing research, [2016]

Includes bibliographical references and index.

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