IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / TER KHAI YUN.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: 110 pages : illustrations ; 30 cmSubject(s): Marketing -- Social aspects -- Malaysia | Internet marketing -- Malaysia | Social media -- Marketing -- Malaysia | Young consumers -- MalaysiaLOC classification: PG-23-0177Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Summary: The purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia.
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APU Library Reference Collection | Undergraduate Theses | PG-23-0177 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00018621 |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
The purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia.
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