APU Library | catalog › Results of search for 'an:8367'

	1.	The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor. by Freeland, John G. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, c2003Other title: CRM handbook.Availability: Items available for loan: APU LibraryCall number: HF5415.5 .U48 2003 c.1 (4). Place hold Add to cart (remove)
	2.	Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David A. Series: Jossey-Bass business & management seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: APU LibraryCall number: HD69.B7 A35 2011 c.1 (1). Place hold Add to cart (remove)
	3.	Brands and branding geographies / edited by Andy Pike. by Pike, Andy, 1968-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham : Edward Elgar Pub., 2011Availability: Items available for loan: APU LibraryCall number: HD69.B7 B73 2011 c.1 (1). Place hold Add to cart (remove)
	4.	Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Loken, Barbara \| Ahluwalia, Rohini, 1966- \| Houston, Michael J. Series: Marketing and consumer psychology seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .B73 2010 c.1 (1). Place hold Add to cart (remove)
	5.	Brand storm : a tale of passion, betrayal and revenge / Will Murray. by Murray, Will, 1960-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Financial Times Prentice Hall, 2000Availability: Items available for loan: APU LibraryCall number: HF5415.15 .M87 2000 c.1 (3). Place hold Add to cart (remove)
	6.	Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) \| Duncan, Tom (Thomas R.). IMC. Series: The McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description \| Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.13 .D86 2005 c.2 (5). Withdrawn (1). Place hold Add to cart (remove)
	7.	Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by Edge, Jon \| Milligan, Andy. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2009Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .E34 2009 c.1 (1). Lost (1). Place hold Add to cart (remove)
	8.	Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde \| Knudtzen, Charlotte F \| Bjerre, Mogens, 1959-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HD69.B7 H43 2009 c.1 (1). Place hold Add to cart (remove)
	9.	Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M \| Calkins, Tim \| Kellogg School of Management. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: APU LibraryCall number: HD69.B7 K45 2005 c.1 (1). Place hold Add to cart (remove)
	10.	The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by Neumeier, Marty \| American Institute of Graphic Arts. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, Ind. : New Riders Pub., c2003Availability: Items available for loan: APU LibraryCall number: HD69.B7 N48 2003 c.1 (2). Place hold Add to cart (remove)
	11.	Global brand expansion / Vikrant Saklani by Saklani, Vikrant. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Rajat Publications, 2011Availability: Items available for loan: APU LibraryCall number: HD69.B7 S25 2011 c.1 (1). Place hold Add to cart (remove)
	12.	Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. by Weilbacher, william M. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: APU LibraryCall number: HF5415.15 .W45 1993 c.1 (2). Place hold Add to cart (remove)
	13.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- \| McDonald, Malcolm. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only \| Publisher description Availability: Items available for loan: APU LibraryCall number: HD69.B7 D4 2003 c.1 (1). Damaged (1). Place hold Add to cart (remove)
	14.	Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.]. by Benett, Andrew. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2009Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: APU LibraryCall number: HD60 .G66 2009 c.1 (1). Place hold Add to cart (remove)
	15.	Create, connect, convince : fundamentals of advertising, branding, communication / Jörg Dietzel. by Dietzel, Jörg. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Marshall Cavendish Business, 2008Other title: Fundamentals of advertising, branding, communication..Availability: Items available for loan: APU LibraryCall number: HF5823 .D54 2008 c.1 (2). Place hold Add to cart (remove)
	16.	Get a name! : 10 rules to create a great brand name / Jacky Tai. by Tai, Jacky, 1970-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Marshall Cavendish Business ; 2009Availability: Items available for loan: APU LibraryCall number: HD69.B7 T35 2009 c.1 (1). Place hold Add to cart (remove)
	17.	Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by Hastings, Hunter. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.13 .H37 2008 c.1 (2). Place hold Add to cart (remove)
	18.	Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by Bhargava, Rohit. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .B47 2008 c.1 (1). Place hold Add to cart (remove)
	19.	Brand mastery : how to build a winning brand and be #1 in your niche! / Ken Chee, Adam Wong. by Chee, Ken \| Wong, Adam. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Kanyin Publications, c2011Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .C44 2011 c.1 (1). Place hold Add to cart (remove)
	20.	The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries. by Ries, Al \| Ries, Laura. Edition: Paperback ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Collins, 2005Availability: Items available for loan: APU LibraryCall number: HD69.B7 R54 2005 c.1 (1). Place hold Add to cart (remove)

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