Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.
Material type:
TextPublication details: New York : McGraw-Hill, c2004Description: viii, 337 p. ; 23 cmISBN: 0071422145 (pbk.); 9780071422147 (pbk.)Subject(s): Advertising media planning -- DictionariesDDC classification: 659.103 LOC classification: HF5826.5 | .S87 2004Online resources: Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5826.5 .S87 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010835 |
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