Asia Pacific University Library catalogue


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1.
Permission marketing / Seth Godin.

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Pocket Books, 2007Availability: Items available for loan: APU LibraryCall number: HF5837 .G63 2007 c.1 (1).

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2.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thames & Hudson, c2008Availability: Items available for loan: APU LibraryCall number: HF5823 .B37 2008 c.2 (1). Damaged (1).

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3.
Promotion and integrated marketing communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Availability: Items available for loan: APU LibraryCall number: HF5837 .S46 2002 c.1 (1).

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4.
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.

by Weinreich, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2001Availability: Items available for loan: APU LibraryCall number: HF5823 .W45 2001 c.1 (1).

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5.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

by Parente, Donald E | Strausbaugh-Hutchinson, Kirsten L.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, MA : Cengage Learning, 2015Availability: Items available for loan: APU LibraryCall number: HF5837 .P37 2015 c.1 (1).

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