Asia Pacific University Library catalogue


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1.
FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA / LIEW JUN HAO.

by LIEW JUN HAO (TP039117) | Mr. Tee Poh Kiong [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT). Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0136 (1). :

2.
THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL INFLUENCE AND SERVICE QUALITY ON PURCHASE INTENTION OF STARBUCKS AMONG GENERATION -Y IN SARAWAK / LING HANG YU.

by LING HANG YU (TP038262) | Mr. Tee Poh Kiong [Supervisor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT). Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0137 (1). :