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	1.	Marketing management : text and cases / Robert J. Dolan. by Dolan, Robert J. Series: McGraw-Hill/Irwin series in marketingEdition: Int. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description \| Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.13 .D65 2002 c.1 (1). Place hold Add to cart (remove)
	2.	Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) \| Duncan, Tom (Thomas R.). IMC. Series: The McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description \| Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.13 .D86 2005 c.2 (5). Withdrawn (1). Place hold Add to cart (remove)
	3.	Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. by Pelton, Lou E \| Strutton, David \| Lumpkin, James R. Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: APU LibraryCall number: HF5415.129 .P45 2002 c.1 (2). Place hold Add to cart (remove)
	4.	Contemporary advertising / William F. Arens. by Arens, William F. Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: APU LibraryCall number: HF5821 .A74 2002 c.1 (1). Place hold Add to cart (remove)
	5.	Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. by Lal, Rajiv \| Quelch, John A \| Rangan, V. Kasturi. Series: McGraw-Hill/Irwin series in marketingEdition: Int. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: APU LibraryCall number: HF5415.13 .L35 2005 c.1 (3). Place hold Add to cart (remove)
	6.	Contemporary advertising / William F. Arens. by Arens, William F. Series: McGraw-Hill/Irwin series in marketingEdition: 9th int ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: APU LibraryCall number: HF5821 .A73 2004 c.1 (1), APIIT LibraryCall number: CD-32-93 (1). Place hold Add to cart (remove)
	7.	Internet marketing : readings and online resources / [edited by] Paul Richardson. by Richardson, Paul, 1962-. Series: The McGraw-Hill/Irwin series in marketingMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2001Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .I58 2001 c.1 (1). Place hold Add to cart (remove)