Asia Pacific University Library catalogue


Your search returned 7 results.

|
1.
Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.

by Evans, Margaret Kinnell | MacDougall, Jennifer | Institute of Marketing.

Series: Marketing series (London, England) ; Professional development.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415 .K56 1997 c.1 (1).

2.
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm.

Series: Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 1995 c.1 (3).

3.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Series: Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W55 1997 c.1 (1).

4.
Relationship marketing: strategy and implementation / Helen Peck ...[et al.].

by Peck, Helen | Chartered Institute of Marketing.

Series: The marketing series. [Professional]Material type: Text Text Publication details: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: APU LibraryCall number: HF5415 .R45 1999 c.1 (1).

5.
Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne.

by Christopher, Martin | Payne, Adrian | Ballantyne, David | Chartered Institute of Marketing.

Series: Marketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991Availability: Items available for loan: APU LibraryCall number: HF5415 .C47 1991 c.1 (1).

6.
Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris | Chartered Institute of Marketing.

Series: Marketing series (London, England)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.32 .R53 1997 c.1 (1).

7.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Pearson, David J | Chartered Institute of Marketing.

Series: The Marketing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1992Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W55 1992 c.1 (1).