Marketing communications management : concepts and theories, cases and practices / Paul Copley.
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TextPublication details: New York : Butterworth-Heinemann, c2004Description: xiv, 441 p. : ill. ; 28 cmISBN: 0750652942 (pbk.); 9780750652940 (pbk.)Subject(s): Communication in marketing | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.123 | .C67 2004
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APU Library Open Shelf | Book | HF5415.123 .C67 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027624 |
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| HF5415.122 .S47 2018 c.1 Services marketing : integrating customer focus across the firm / | HF5415.123 .B42 2007 c.1 You, Inc. : | HF5415.123 .C56 2007 c.1 Integrated advertising, promotion and marketing communications / | HF5415.123 .C67 2004 c.1 Marketing communications management : | HF5415.123 .C68 1983 c.1 Marketing communications / | HF5415.123 .E33 2007 c.1 Marketing communications / | HF5415.123 .E37 2009 c.1 Herd : |
Includes bibliographical references and index.
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