Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: New York : McGraw-Hill / Irwin, c2011Edition: 13th edDescription: xl, 774 p. : ill. ; 28 cmISBN: 9780071220606 (pbk.) ; 0071220607 (pbk.) Subject(s): Advertising | Management and Business StudiesDDC classification: 659.1 LOC classification: HF5821 | .A74 2011
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APU Library Open Shelf | Book | HF5821 .A74 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027978 | |
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APU Library Open Shelf | Book | HF5821 .A74 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027979 |
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| HF5821 .A74 2007 c.1 Essentials of contemporary advertising / | HF5821 .A74 2009 c.1 Contemporary advertising / | HF5821 .A74 2011 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .A74 2011 c.2 Contemporary advertising and integrated marketing communications / | HF5821 .A74 2013 c.1 Contemporary advertising : | HF5821 .A74 2013 c.2 Contemporary advertising : | HF5821 .A74 2013 c.3 Contemporary advertising : |
"International student edition" --cover.
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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