The marketing of services / Donald W. Cowell.
Material type:
TextPublication details: London : Heinemann, 1984Description: xii, 340 p. : ill. ; 24 cmISBN: 0434902632 (pbk.); 9780434902637 (pbk.)Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8 LOC classification: HF5415.122 | .C69 1984
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.122 .C69 1984 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027436 |
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| HF5415.12 .S24 2001 c.2 Cases in marketing : | HF5415.122 .B36 1998 c.1 The market planning guide : | HF5415.122 .B36 2002 c.3 The market planning guide : | HF5415.122 .C69 1984 c.1 The marketing of services / | HF5415.122 .L68 1996 c.1 Services marketing / | HF5415.122 .L68 1996 c.3 Services marketing / | HF5415.122 .S47 2018 c.1 Services marketing : integrating customer focus across the firm / |
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographical references and indexes.
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