Service management and marketing : customer management in service competition / Christian Grnroos.
Material type:
TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007Edition: 3rd edDescription: x, 483 p. : ill. ; 24 cmISBN: 0470028629 (pbk.); 9780470028629 (pbk.)Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 LOC classification: HD9980.5 | .G76 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HD9980.5 .G76 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014731 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD9980.5 .F58 1998 c.2 Service management : | HD9980.5 .F58 2011 c.2 Service management : | HD9980.5 .G76 2000 c.2 Service management and marketing : | HD9980.5 .G76 2007 c.1 Service management and marketing : | HD9980.5 .H64 1997 c.1 Essentials of services marketing / | HD9980.5 .H64 1997 c.2 Essentials of services marketing / | HD9980.5 .H64 1997 c.3 Essentials of services marketing / |
Includes bibliographical references and index.
There are no comments on this title.