APU Library | catalog › Details for: THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY /

Normal view MARC view ISBD view

THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / SINA RAZAGHI SIGAROODI.

By: SINA RAZAGHI SIGAROODI Contributor(s): Dr. Tan Juat [Supervisor.]Material type: Text

TextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 80 p. : ill. ; 30 cmLOC classification: PG-20-4632Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-20-4632 (Browse shelf (Opens below))	1	Not for loan (Restricted access)		00015648

Browsing APU Library shelves, Shelving location: Reference Collection, Collection: Undergraduate Theses Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	PG-20-4627 BANK-RELATED DETERMINANTS OF NON-PERFORMING LOANS IN SOUTHEAST ASIAN BANKS /	PG-20-4629 INFLUENCE OF ONLINE ADVERTISING TOWARDS GENERATION Y PURCHASING BEHAVIOR: THE CASE OF GROUPON MALAYSIA /	PG-20-4631 E BANKING WITHIN BANGLADESH COMMERCIAL BANKS: A CASE STUDY OF THE DUTCH BANGLA BANK LIMITED /	PG-20-4632 THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY /	PG-20-4633 RECENT PROLIFERATION OF SHADOW BANKING AND ITS IMPACT ON THE GLOBAL FINANCIAL SYSTEMS: UNILITERAL ANALYSIS OF SHADOW BANKING ACTIVITIES IN U.S /	PG-20-4634 THE IMPORTANCE OF INTERNAL CONTROL SYSTEMS ON THE PERFORMANCE OF BANKING INDUSTRY IN MALAYSIA /	PG-20-4635 A STUDY ON CUSTOMER SATISFACTION ON DUBAI ISLAMIC BANK SERVICE /	Next

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.

There are no comments on this title.

to post a comment.

Asia Pacific University Library catalogue

THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / SINA RAZAGHI SIGAROODI.

Browsing APU Library shelves, Shelving location: Reference Collection, Collection: Undergraduate Theses Close shelf browser (Hides shelf browser)