Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins.
Material type:
TextPublication details: New York : McGraw-Hill Education, c2014Edition: 8th edDescription: xvi, 368 p. : ill. ; 26 cmISBN: 9781259010903 (pbk.); 1259010902 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .W35 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .W35 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015011 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .W35 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015012 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .W35 2008 c.1 Marketing strategy : | HF5415.13 .W35 2008 c.2 Marketing strategy : | HF5415.13 .W35 2014 c.1 Marketing strategy : | HF5415.13 .W35 2014 c.2 Marketing strategy : | HF5415.13 .W55 1992 c.1 Strategic marketing management : | HF5415.13 .W55 2005 c.1 Strategic marketing management : | HF5415.13 .W56 2007 c.2 Marketing management / |
Includes bibliographical references and indexes
There are no comments on this title.