Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Hoboken : Pearson Higher Education [2018]Edition: 17th ed. ; Global edDescription: xxiv,707 p. : ill. ; 28 cmISBN: 9781292220178 (pbk.); 1292220171 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2018
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HF5415 .K68 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016201 | |
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APU Library Open Shelf APIIT | Book | HF5415 .K68 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016202 |
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| HF5415 .K68 2017 c.1 Marketing 4.0 : | HF5415 .K68 2017 c.2 Marketing 4.0 : | HF5415 .K68 2018 c.1 Principles of marketing / | HF5415 .K68 2018 c.2 Principles of marketing / | HF5415.1 .H37 2014 c.1 Marketing mistakes and successes / | HF5415.1255 .C64 2017 c.1 The participation game : | HF5415.1255 .C64 2017 c.2 The participation game : |
Includes bibliographical references and index.
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