THE INFLUENCE OF MARKETING MIX TOWARDS GEN Y'S PURCHASING BEHAVIOUR OF DETARY SUPPLEMENTS IN ASIA PACIFIC UNIVERSITY / ZINAB ABDULHAKIM MOHAMMED RSKHAN.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 131 p. ill. ; 30 cmSubject(s): Generation Y | Consumer behaviorLOC classification: PM-29-59Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-29-59 (Browse shelf (Opens below)) | 1 | Not for loan | 00016134 |
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A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).
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