USAGE OF IMC TOOLS BY E-HAILING SERVICE PROVIDERS A PHENOMENOLOGICAL STUDY AMONG STUDENTS OF PRIVATE HIGHER EDUCATIONAL INSTITUTIONS IN KUALA LUMPUR, MALAYSIA / SALIH DURSUN
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: vi, 65 p. : ill. ; 30 cmSubject(s): Communication in marketing | Marketing research | Intergrated marketing communication tools | e-HailingLOC classification: PM-30-13Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-13 (Browse shelf (Opens below)) | 1 | Not for loan | 00016784 |
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A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1704GMM)
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