Understanding brands / Peter Cheverton.
Material type:
TextSeries: Creating successPublication details: London ; Philadelphia : Kogan Page, 2006Description: x, 139 p. : ill. ; 22 cmISBN: 074944665X (pbk.); 9780749446659 (pbk.)Subject(s): Brand name products | Product managementDDC classification: 658.827 LOC classification: HD69.B7 | C44 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD69.B7 C44 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010433 |
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| HD69.B7 B38 2002 c.1 Asian branding : | HD69.B7 B73 2011 c.1 Brands and branding geographies / | HD69.B7 C37 2000 c.1 eBrands : | HD69.B7 C44 2006 c.1 Understanding brands / | HD69.B7 C44 2008 c.2 Luxury brand management : | HD69.B7 H37 1999 c.1 Harvard business review on brand management. | HD69.B7 H43 2009 c.1 Brand management : |
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
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