The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
Material type:
TextPublication details: Indianapolis, Ind. : New Riders Pub., c2003Description: 178 p. : ill. ; 21 cmISBN: 0735713308 (pbk.); 9780735713307 (pbk.)Subject(s): Brand name products | Brand name products -- Planning | Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | N48 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HD69.B7 N48 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010600 | |
|
General Circulation
|
APU Library Open Shelf | Book | HD69.B7 N48 2003 c.2 (Browse shelf (Opens below)) | 2 | Available | 00027739 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD69.B7 L34 2010 c.1 Managing brands : | HD69.B7 L55 2003 c.1 Brandchild : | HD69.B7 M38 2007 c.1 Product and brand management / | HD69.B7 N48 2003 c.1 The brand gap : | HD69.B7 S25 2011 c.1 Global brand expansion / | HD69.B87 B86 2014 c.1 Business analysis / | HD69.C6 D39 2005 c.1 Developing knowledge-based client relationships : |
The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.
There are no comments on this title.