Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
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TextPublication details: Boston, [Mass.] ; London : Pearson, c2010Edition: 12th Int. edDescription: xi, 708 p. : ill., map ; 28 cmISBN: 9780132465496 (pbk.); 0132465493 (pbk.)Subject(s): Marketing | Strategic planning | Marketing -- Decision making -- Case studies | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.135 | .K47 2010
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APU Library Open Shelf | Book | HF5415.135 .K47 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011770 |
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| HF5415.135 .C73 1997 c.1 Strategic marketing / | HF5415.135 .C73 1997 c.2 Strategic marketing / | HF5415.135 .C73 2009 c.1 Strategic marketing / | HF5415.135 .K47 2010 c.1 Strategic marketing problems : | HF5415.135 .P35 2000 c.1 How to develop a strategic marketing plan : | HF5415.135 .W66 2005 c.1 Market-driven thinking : | HF5415.15 .E43 2011 c.1 Strategic brand management / |
Previous ed.: 2007.
Includes bibliographical references and index.
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