Asia Pacific University Library catalogue


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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.135 .C73 2009 c.1 (2).

2.
Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.

by Piercy, Nigel | Chartered Institute of Marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2002Availability: Items available for loan: APU LibraryCall number: HF5415.13 .P54 2002 c.1 (1).
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3.
Market-led strategic change : making marketing happen in your organization.

by Piercy, Nigel.

Material type: Text Text Publication details: Thorsons, 1991Availability: Items available for loan: APU LibraryCall number: HF5415 .P54 1991 c.1 (1).

4.
Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.

by Piercy, Nigel.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Availability: No items available : Checked out (1).