Asia Pacific University Library catalogue


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1.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Series: Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W55 1997 c.1 (1).

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2.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415 .G55 2003 c.1 (1).

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3.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Pearson, David J | Chartered Institute of Marketing.

Series: The Marketing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1992Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W55 1992 c.1 (1).

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4.
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2009Availability: Items available for loan: APU LibraryCall number: HF5415.13 .G55 2009 c.2 (1). Checked out (1).

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