Asia Pacific University Library catalogue


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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.

by Boyd, Harper W | Walker, Orville C | Larréché, Jean-Claude.

Series: The Irwin/McGraw-Hill series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: APU LibraryCall number: HF5415.13 .B69 1998 c.1 (1).

2.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2013Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M85 2013 c.1 (3).

3.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.

by Mullins, John W | Walker, Orville C | Boyd, Harper W.

Edition: 6th int. ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston ; London : McGraw-Hill Irwin, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M85 2008 c.1 (1).

4.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W35 2008 c.1 (2).

5.
Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins.

by Walker, Orville C [author] | Mullins, John W. (John Walker) [author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Education, c2014Availability: Items available for loan: APU LibraryCall number: HF5415.13 .W35 2014 c.1 (2).