Asia Pacific University Library catalogue


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1.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Series: Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5415 .C48 1998 c.1 (1).

2.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1997Availability: Items available for loan: APU LibraryCall number: HF5415.13 .P48 1997 c.1 (2).

3.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: APU LibraryCall number: HF5415.13 .P48 1998 c.1 (3).

4.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2007Availability: Items available for loan: APU LibraryCall number: HF5415.13 .P48 2007 c.2 (2).

5.
Consumer behaviour and marketing strategy / J. Paul Peter, Jerry C. Olsen and Klaus G. Grunert.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- | Grunert, Klaus G.

Edition: European ed.Material type: Text Text Publication details: London : McGraw-Hill, c1999Availability: Items available for loan: APU LibraryCall number: HF5415.3 .P48 1999 c.1 (2).

6.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5415.3 .P48 2008 c.1 (1).

7.
Preface to marketing management / J. Paul Peter, James H. Donnelly.

by Peter, J. Paul | Donnelly, James H.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: APU LibraryCall number: HF5415.13 .P48 2008 c.1 (2).