Asia Pacific University Library catalogue


Your search returned 3 results.

|
1.
A QUALITATIVE JUXTAPOSITION OF FACEBOOK AND WEIBO'S SOCIAL MEDIA PROMOTION CONTENT AMONGST MAJOR AMERICAN FAST-FOOD BRANDS / SVEN THEO JAN HURKS.

by SVEN THEO JAN HURKS (TP047028) | Prof. Dr. Siva Muthaly [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration.(UCMF1708MBA). Availability: Items available for reference: APU Library Not for loanCall number: PM-29-89 (1). :

2.
IMPACT OF SOCIAL MEDIA INFLUENCES USING INSTAGRAM ON THE TENETS OF BRAND LOYALTY OF FACIAL SKINCARE BRANDS IN MALAYSIA / KHOO SZE PEI.

by KHOO SZE PEI (TP043461) | Prof. Dr. Siva Muthaly [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-77 (1). :

3.
THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / MORAKINYO DADA.

by MORAKINYO DADA (TP029623) | Prof. Dr. Siva Muthaly [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT) Availability: Items available for reference: APU Library Not for loanCall number: PHD-20-03 (1). :