The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.
Material type: TextSeries: A Wall Street journal bookPublication details: New York : Free Press, c2004Description: xii, 306 p. ; ill. ; 24 cmISBN: 074323670X (hbk.); 9780743236706 (hbk.)Other title: Eighteen immutable laws of corporate reputationUniform titles: Wall Street journal. Subject(s): Corporate image | Brand name products -- Management | Corporations -- Public relationsDDC classification: 659.2 LOC classification: HD59.2 | .A47 2004Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample textItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HD59.2 .A47 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028014 |
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HD59 .Y83 2009 c.1 6 steps to free publicity / | HD59 .Y83 2009 c.2 6 steps to free publicity / | HD59 .Y83 2009 c.3 6 steps to free publicity / | HD59.2 .A47 2004 c.1 The 18 immutable laws of corporate reputation : | HD59.2 .B43 2008 c.1 Radically transparent : | HD59.2 .S45 1988 c.1 The company image : | HD59.35 .S55 2007 c.1 The sponsorship seeker's toolkit / |
Includes bibliographical references and index.
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