Asia Pacific University Library catalogue


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1.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: APU LibraryCall number: HF5814 .U85 2012 c.1 (1).

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2.
Advertising management / S. B. Vajpayee.

by Vajpayee, S. B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Jaipur, India : Aadi Publications, 2010Availability: Items available for loan: APU LibraryCall number: HB5823 .V35 2010 c.1 (1).

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3.
Irwin/McGraw-Hill guide to marketing on the Internet 1998-1999.

by Irwin/McGraw-Hill Company.

Material type: Text Text Publication details: New York : McGraw-Hill, 1999Availability: Items available for loan: APU LibraryCall number: HF6146 .I79 1999 c.1 (2).

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4.
CyberPower for business / by Wally Bock and Jeff Senné.

by Bock, Wally, 1946- | Senné, Jeffrey N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Franklin Lakes, NJ : Career Press, c1996Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .B63 1996 c.1 (2).

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5.
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, 2006Availability: Items available for loan: APU LibraryCall number: HF5415.123 .P45 2006 c.1 (3).

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6.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5438.5 .P47 2001 c.1 (3).

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7.
Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

by Edge, Jon | Milligan, Andy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2009Availability: Items available for loan: APU LibraryCall number: HF5415.1255 .E34 2009 c.1 (1). Lost (1).

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8.
Branding and advertising / Seema Gupta

by Gupta, Seema.

Material type: Text Text Publication details: New Delhi : Global India Pub., 2009Availability: Items available for loan: APU LibraryCall number: HF5821 .G87 2009 c.1 (1).

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9.
Asian branding : a great way to fly / Ian Batey.

by Batey, Ian.

Material type: Text Text Publication details: Singapore ; London : Prentice Hall, 2002Availability: Items available for loan: APU LibraryCall number: HD69.B7 B38 2002 c.1 (2).

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10.
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1988 (1989 printing)Availability: Items available for loan: APU LibraryCall number: HF5415 .R37 1988 c.2 (2).

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11.
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1987Availability: Items available for loan: APU LibraryCall number: HF5415 .R37 1987 c.1 (2).

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12.
The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / by Kotaro Sugiyama and Tim Andree.

by Sugiyama, Kotaro | Andree, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2011Availability: Items available for loan: APU LibraryCall number: HF6181.D4 S84 2011 c.2 (2).

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13.
Creating stores on the web / Ben Sawyer, Dave Greely, Joe Cataudella.

by Sawyer, Ben | Greely, Dave | Cataudella, Joe | Cataudella, Joe. Creating stores on the Web.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Berkeley, CA : Peachpit Press, c2000Availability: Items available for loan: APU LibraryCall number: HF5429.12 .S29 2000 c.1 (3). Withdrawn (1).

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14.
Streetwise direct marketing : how to use the Internet, direct mail, and other media to generate direct sales / by George Duncan.

by Duncan, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Holbrook, MA : Adams Media Corp., c2001Other title: Direct marketing.Availability: Items available for loan: APU LibraryCall number: HF5415.126 .D86 2001 c.1 (1).

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15.
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.

by Lindström, Martin, 1970- | Seybold, Patricia B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: APU LibraryCall number: HD69.B7 L55 2003 c.1 (1).

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16.
How to win sales & influence spiders : boosting your business & buzz on the web / Catherine Seda.

by Seda, Catherine.

Series: Voices that matterMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Berkeley, Calif. : New Riders, c2007Other title: How to win sales and influence spiders.Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .S43 2007 c.1 (2).

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17.
Contemporary advertising / William F. Arens.

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: APU LibraryCall number: HF5821 .A74 2002 c.1 (1).

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18.
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-.

Edition: 2nd ed., Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5821 .A74 2009 c.1 (3).

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19.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 1995 c.1 (1).

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20.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2007 c.1 (1).

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