APU Library | catalog › Results of search for 'ccl=(su:" Sales promotion")'

	1.	Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by Percy, Larry \| Rossiter, John R \| Elliott, Richard H. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5438.5 .P47 2001 c.1 (3). Place hold Add to cart (remove)
	2.	MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. by Rapp, Stan \| Collins, Thomas L. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1988 (1989 printing)Availability: Items available for loan: APU LibraryCall number: HF5415 .R37 1988 c.2 (2). Place hold Add to cart (remove)
	3.	MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. by Rapp, Stan \| Collins, Thomas L. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1987Availability: Items available for loan: APU LibraryCall number: HF5415 .R37 1987 c.1 (2). Place hold Add to cart (remove)
	4.	Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A \| Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion. Series: Irwin series in marketingEdition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 1995 c.1 (1). Place hold Add to cart (remove)
	5.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2007 c.1 (1). Place hold Add to cart (remove)
	6.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E \| Belch, Michael A. Edition: 8th ed., Int. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill Higher Education, 2009Availability: Items available for loan: APU LibraryCall number: HD5823 .B45 2009 c.3 (8). Withdrawn (1). Place hold Add to cart (remove)
	7.	Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus. by Anderson, James C, 1953- \| Kumar, Nirmalya \| Narus, James A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.1263 .A53 2007 c.1 (1). Place hold Add to cart (remove)
	8.	Ogilvy on advertising / David Ogilvy. by Ogilvy, David, 1911-1999. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Prion, c2011Availability: Items available for loan: APU LibraryCall number: HF5823 .O35 2007 c.1 (1). Place hold Add to cart (remove)
	9.	The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by Peppers, Don \| Rogers, Martha, 1952-. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency Doubleday, c1993Availability: Items available for loan: APU LibraryCall number: HF5415.127 .P47 1993 c.1 (1). Place hold Add to cart (remove)
	10.	Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza. by Shah, Kruti \| D'Souza, Alan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : Tata McGraw-Hill, 2009Availability: Items available for loan: APU LibraryCall number: HF5823 .S53 2009 c.1 (1). Place hold Add to cart (remove)
	11.	Integrated marketing communications in advertising and promotion / Terence A. Shimp. by Shimp, Terence A. Edition: 8th int. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia ; United Kingdom : South-Western/Cengage Learning, c2010Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2010 c.1 (1). Place hold Add to cart (remove)
	12.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 10th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Education, c2015Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2015 c.1 (1). Place hold Add to cart (remove)
	13.	Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. by Shimp, Terence A \| Andrews, J. Craig. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2013 c.1 (1). Place hold Add to cart (remove)
	14.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, by Belch, George E. (George Edward), 1951- [author.] \| Belch, Michael A [author.]. Edition: 10th global ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow : McGraw-Hill Education, c2015Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2015 c.1 (2). Place hold Add to cart (remove)
	15.	Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp & J. Craig Andrews. by Shimp, Terence A \| Andrews, J. Craig. Edition: 9th int. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western Cengage Learning, c2013Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2013 c.1 (2). Place hold Add to cart (remove)
	16.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E \| Belch, Michael A. Edition: 11th ed. ; Int. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill Education, [2018]Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2018 c.1 (2). Place hold Add to cart (remove)
	17.	Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by Percy, Larry \| Elliott, Richard H. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford, United Kingdom : Oxford University Press, [2016]Availability: Items available for loan: APU LibraryCall number: HF5438.5 .P47 2016 c.1 (2). Place hold Add to cart (remove)
	18.	No cover image available INFLUENCE OF MOTIVATION AND SALE PROMOTIONS TOWARDS ONLINE FRUIT PURCHASING INTENTION AMONG WUHAN UNIVERSITY STUDENTS / ZHOU YIYUAN. by ZHOU YIYUAN (TP042617) \| Dr. Navaz Naghavi [Supervisor.]. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1702EAMBA). Availability: Items available for reference: APU Library Not for loanCall number: PM-29-47 (1). : Add to cart (remove)
	19.	Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. by Shimp, Terence A \| Andrews, J. Craig. Edition: 10th ed. , student ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Cengage, [2018]Availability: Items available for loan: APU LibraryCall number: HF5415.123 .S55 2018 c.1 (1). Place hold Add to cart (remove)
	20.	No cover image available EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR / ERTHA KUSUMA WARDANNI. by ERTHA KUSUMA WARDANNI (TP044166) \| Ms. Thenmozly Pandurengan [Supervisor.]. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1701GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-29-82 (1). : Add to cart (remove)

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