Asia Pacific University Library catalogue


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1.
Cybertalk that sells / Herschell Gordon Lewis and Jamie Murphy.

by Lewis, Herschell Gordon, 1926- | Murphy, Jamie, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, (Chicago), Ill. : Contemporary Books, c1998Availability: Items available for loan: APU LibraryCall number: HF6146.I58 L49 1998 c.1 (2).

2.
The elements of copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W. Bly.

by Blake, Gary | Bly, Robert W.

Edition: Paperback ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan USA, c1997Availability: Items available for loan: APU LibraryCall number: HF5825 .B53 1997 c.1 (3).

3.
Copywriting / J. Jonathan Gabay.

by Gabay, J. Jonathan.

Series: Teach yourself books (Lincolnwood, Ill.)Edition: [2nd ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : McGraw-Hill, 2003Online access: Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5825 .G33 2003 c.2 (3).

4.
Copywriting for the electronic media : a practical guide / Milan D. Meeske.

by Meeske, Milan D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Belmont, CA : Thomson/Wadsworth, [c2003]Availability: Items available for loan: APU LibraryCall number: HF5825 .M44 2003 c.1 (1).

5.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thames & Hudson, c2008Availability: Items available for loan: APU LibraryCall number: HF5823 .B37 2008 c.2 (1). Damaged (1).

6.
The art of writing advertising / interviewed by Denis Higgins,conversations with William Bernbach... [et al.] .

by Higgins, Denis | Bernbach, William.

Series: A McGraw-Hill advertising classicMaterial type: Text Text Publication details: New York ; London : McGraw-Hill, c2003Availability: Items available for loan: APU LibraryCall number: HF5825 .H54 2003 c.1 (1).

7.
Gabay's copywriters' compendium : the definitive professional writer's guide / J. Jonathan Gabay.

by Gabay, J. Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford ; Burlington, Mass. : Elsevier, c2007Other title: Copywriters' compendium..Availability: Items available for loan: APU LibraryCall number: HF5825 .G33 2007 c.1 (1).

8.
The idea writers : copywriting in a new media and marketing era / Teressa Iezzi.

by Iezzi, Teressa.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, c2010Availability: Items available for loan: APU LibraryCall number: HF5825 .I39 2010 c.1 (2).

9.
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.

by Bly, Robert W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Henry Holt, c2005Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: APU LibraryCall number: HF5825 .B59 2006 c.1 (1).

10.
The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.

by Sugarman, Joseph, 1938-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2007Other title: Copywriting handbook.Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5825 .S84 2007 c.1 (2).

11.
How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.

by Gettins, Dominic.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia : Kogan Page, c2006Online access: Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5825 .G48 2006 c.1 (1).

12.
The secret weapon of a master direct response online copywriter : how to position your brand for success, based on the research of Swiss psychiatrist Carl Jung / by Peter A. Schaible

by Schaible, Peter A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Brewster, Mass. : SunDance New Media, c2012Other title: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung .Availability: Items available for loan: APU LibraryCall number: HF5825 .S3 2012 c.1 (2).

13.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete S.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Thames & Hudson, 2016Availability: Items available for loan: APU LibraryCall number: HF5823 .B27 2016 c.1 (2).

14.
The copy book : how some of the best advertising writers in the world write their advertising / edited by D&AD

by British Design & Art Direction (Association).

Series: Bibliotheca universalis (Taschen (Firm))Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Köln : Taschen, [2018]Availability: Items available for loan: APU LibraryCall number: HF5825 .C67 2018 c.1 (2).

15.
How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards,

by Edwards, Ray.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Morgan James Publishing, [2016]Availability: Items available for loan: APU LibraryCall number: HF5415 .E39 2016 c.1 (2).

16.
Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.

by Maslen, Andy.

Edition: 2nd edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: London : Kogan Page, 2019Availability: Items available for loan: APU LibraryCall number: HF5825 .M37 2019 c.1 (2).
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17.
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.

by Bly, Robert W.

Edition: 4th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: APU LibraryCall number: HF5825 .B55 2019 c.1 (1).

18.
The art of the click : how to harness the power of direct-response copywriting and make more sales / Glenn Fisher.

by Fisher, Glenn [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Hampshire : Harriman House, c2018Availability: Items available for loan: APU LibraryCall number: HF5825 .F47 2018 c.1 (1).

19.
Advertising design by medium : a visual and verbal approach / Robyn Blakeman.

by Blakeman, Robyn, 1958- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Routledge Taylor & Francis Group, c2022Availability: Items available for loan: APU LibraryCall number: HF5825 .B53 2022 c.1 (1).

20.
Copywriting: successful writing for design, advertising, and marketing / Gyles Lingwood & Mark Shaw.

by Lingwood, Gyles, Shaw, Mark [author. ] | Shaw, Mark [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Laurence King, ©2022Availability: Items available for loan: APU LibraryCall number: HF5825 .G95 2022 c.1 (2).