Asia Pacific University Library catalogue


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1.
Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David | Broderick, Amanda.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, c2001Availability: Items available for loan: APU LibraryCall number: HF5415.123 .P53 2004 c.1 (4).

2.
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, 2006Availability: Items available for loan: APU LibraryCall number: HF5415.123 .P45 2006 c.1 (3).

3.
Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David | Broderick, Amanda.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004Availability: Items available for loan: APU LibraryCall number: HF5415.123 .P53 2004 c.1 (2).

4.
Managing sales leads : how to turn every prospect into a customer / Bob Donath ... [et al.].

by Donath, Bob | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: APU LibraryCall number: HF5438.4 .M36 1995 c.1 (1).

5.
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.

by Varey, Richard J, 1955-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester : Wiley, c2002Online access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.55 .V37 2002 c.1 (4). Withdrawn (1).

6.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Rossiter, John R | Elliott, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5438.5 .P47 2001 c.1 (3).

7.
Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.

by Wind, Yoram | Mahajan, Vijay, 1948- | Gunther, Robert E, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .W56 2002 c.1 (1).

8.
Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.

by Earls, Mark.

Edition: Updated and rev. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009Other title: How to change mass behaviour by harnessing our true nature.Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5415.123 .E37 2009 c.2 (2).

9.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 1995 c.1 (1).

10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2007 c.1 (1).

11.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th ed., Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill Higher Education, 2009Availability: Items available for loan: APU LibraryCall number: HD5823 .B45 2009 c.3 (8). Withdrawn (1).

12.
Integrated marketing communications / Hans Ouwersloot and Tom Duncan.

by Ouwersloot, Hans | Duncan, Tom (Thomas R.).

Edition: European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.123 .O99 2008 c.2 (2).

13.
Create, connect, convince : fundamentals of advertising, branding, communication / Jörg Dietzel.

by Dietzel, Jörg.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Marshall Cavendish Business, 2008Other title: Fundamentals of advertising, branding, communication..Availability: Items available for loan: APU LibraryCall number: HF5823 .D54 2008 c.1 (2).

14.
You, Inc. : the art of selling yourself / Harry Beckwith, Christine Clifford Beckwith.

by Beckwith, Harry, 1949- | Beckwith, Christine Clifford, 1954-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Warner Business Books, 2007Other title: You, incorporated | Art of selling yourself.Online access: Table of contents only | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.123 .B42 2007 c.1 (1).

15.
Marketing communications / John Egan.

by Egan, John, 1952-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning, 2007Availability: Items available for loan: APU LibraryCall number: HF5415.123 .E33 2007 c.1 (1).

16.
Marketing communications management : concepts and theories, cases and practices / Paul Copley.

by Copley, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Butterworth-Heinemann, c2004Availability: Items available for loan: APU LibraryCall number: HF5415.123 .C67 2004 c.1 (1).

17.
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

by McCabe, Scott.

Series: Hospitality, leisure, and tourismEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, c2009Other title: Marketing communications in tourism & hospitality..Availability: Items available for loan: APU LibraryCall number: TX911.3.M3 M33 2009 c.1 (1).

18.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.123 .C56 2007 c.1 (1).

19.
Promotion and integrated marketing communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Availability: Items available for loan: APU LibraryCall number: HF5837 .S46 2002 c.1 (1).

20.
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.

by Sayre, Shay.

Edition: Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Other title: Entertainment marketing and communication.Online access: Table of contents only Availability: Items available for loan: APU LibraryCall number: GV188.3.U6 S29 2008 c.2 (3). Damaged (1).