Asia Pacific University Library catalogue


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41.
THE INFLUENCE OF ONLINE TRUST, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND ONLINE ADVERTISEMENT OF SOCIAL MEDIA AS THE COMMUNICATION TOOL TOWARD CUSTOMER PURCHASE BEHAVIOUR ON ZALORA INDONESIA AMONG THE GENERATION Y IN MANADO, INDONESIA / KEIZIA LAUREINA EMOR.

by KEIZIA LAUREINA EMOR (TP044024) | Ms Thanam Subramaniam [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC) Availability: Items available for reference: APU Library Not for loanCall number: PM-29-33 (1). :

42.
IMPACT OF SOCIAL MEDIA ON TEACHERS AND STUDENTS INTERACTION AHMED KHADIM ALI AL SHIHHI

by AHMED KHADIM ALI AL SHIHHI (TP044101) | Mr. Naresh Kumar A/L Appadural [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Information Technology Management (UCMF1702ITM) Availability: Items available for reference: APU Library Not for loanCall number: PM-29-35 (1). :

43.
Social media : Marketing strategies for rapid growth using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube / By John Williams

by Williams, John.

Material type: Text Text; Literary form: Not fiction Publication details: [Lexington, Kentucky] : [CreateSpace Independent Publishing Platform], [2018]Other title: Social media.Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .W55 2018 c.1 (2).

44.
SOCIAL MEDIA DRIVEN TRAVEL BUDGETING / BROOKE ANN DIAS.

by BROOKE ANN DIAS (TP044405) | Ms. Margaret Subramaniam [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Science in Technology Management (UCMF1702TM). Availability: Items available for reference: APU Library Not for loanCall number: PM-29-56 (1). :

45.
Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.

by Plume, Cherniece J | Dwivedi, Yogesh Kumar | Slade, Emma L.

Series: Chandos social media seriesMaterial type: Text Text; Format: electronic ; Literary form: Not fiction Publication details: Amsterdam : Elsevier Chandos Publishing, [2017]Availability: Items available for reference: APU Library ProcessingCall number: HM742 .P58 2017 c.1 (2). :

46.
EBENTO : A SOCIAL MEDIA PLATFORM FOR THE ANIME, COMIC AND GAMES COMMUNITY / TAN HUI LI.

by TAN HUI LI (TP034031) | Mr. Yogeswaran Nathan [Supervisor.].

Material type: Text Text; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.Sc (Hons) in Information Technology with specialism in Mobile Technology (UC3F1706IT(MT)). Availability: Items available for reference: APU Library Not for loanCall number: PG-21-0028 (1). :

47.
A QUALITATIVE JUXTAPOSITION OF FACEBOOK AND WEIBO'S SOCIAL MEDIA PROMOTION CONTENT AMONGST MAJOR AMERICAN FAST-FOOD BRANDS / SVEN THEO JAN HURKS.

by SVEN THEO JAN HURKS (TP047028) | Prof. Dr. Siva Muthaly [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration.(UCMF1708MBA). Availability: Items available for reference: APU Library Not for loanCall number: PM-29-89 (1). :

48.
A STUDY ON EFECTIVENESS OF SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION AMONG YOUNG WORKING WOMEN IN KLANG VALLEY / SHANTINI DEVI A/P SHANMUGANATHAN.

by SHANTINI DEVI A/P SHANMUGANATHAN (TP025604) | Mr. Kumaresu a/l Murugasu [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the degree of Master of Business Administration in Euro Asia Business (UCMF1701EAMBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-29-92 (1). :

49.
IMPACT OF SOCIAL NETWORKING (SOCIAL MEDIA) ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF HYBRID AUTOMOBILES IN KUALA LUMPUR MALAYSIA / NADIYA MOHAMED ISA.

by NADIYA MOHAMED ISA (TP043779) | Ms. Rahilah binti Ahmad [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1704EAMBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-02 (1). :

50.
CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.

by RAHEEM MAFAS (TP044212) | Dr. Mudiarasan Kuppusamy [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-16 (1). :

51.
THE EFFECT OF WECHAT MARKETING STRATEGIES ON POSTGRADUATE STUDENT'S PURCHASE DECISION IN PUBLIC UNIVERSITY IN SICHUAN, CHINA / LUO YU.

by LUO YU (TP043251) | Mutia Anggeraini Binti Khalid [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (UCMF1610MBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-45 (1). :

52.
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.

by Dragon, Ric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2012Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .D73 2012 c.1 (1).

53.
Social media marketing : step by step instructions for advertising your business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and various other platforms / by Noah Gray and Michael Fox,

by Gray, Noah | Fox, Michael.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction Publication details: Middletown, DE : [Noah Gray Publisher], [2018]; ©2018Other title: Social media marketing.Availability: Items available for reference: APU Library ProcessingCall number: HF5415.1265 .G73 2018 c.1 (2). :

54.
COMPARATIVE STUDY ON THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MILLENNIALS AND BABY BOOMERS' BUYING BEHAVIOR IN SHANGHAI, CHINA / YANG JIAJUN.

by YANG JIAJUN (TP047628) | Ms. Nooraneda Mutalip Laidey [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1711EAMBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-58 (1). :

55.
IMPACT OF SOCIAL MEDIA INFLUENCES USING INSTAGRAM ON THE TENETS OF BRAND LOYALTY OF FACIAL SKINCARE BRANDS IN MALAYSIA / KHOO SZE PEI.

by KHOO SZE PEI (TP043461) | Prof. Dr. Siva Muthaly [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-77 (1). :

56.
THE IMPACT OF SOCIAL MEDIA USAGE ON ACADEMIC PERFORMANCE OF FOREIGN STUDENTS IN PRIVATE UNIVERSITY IN KLANG VALLEY IN MALAYSIA / DAHER MOUSSE AHAMAD.

by DAHER MOUSSE AHAMAD (TP043775) | Assoc. Prof. Dr. Benjamin Chan Yin Fah [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1610IBC) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-78 (1). :

57.
A STUDY ON EVALUATING THE REPEATED PURCHASE INTENTION OF LUXURY BRANDS THROUGH SOCIAL MEDIA AMONG GENERATION Y IN WILAYAH PERSEKUTUAN / MOHD AJMAL HANIS ARRABBANI ALIMAS.

by MOHD AJMAL HANIS ARRABBANI ALIMAS (TP032610) | Ms. Thenmozly Pandurengan [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-87 (1). :

58.
AN EXPLORATORY STUDY ON THE APPROPRIATENESS OF FACEBOOK AS A GLOBAL COMMUNICATION TOOL FOR YOUTH WITH AUTISM IN KUALA LUMPUR / HAADJRA BIBI HAUJEE .

by HAADJRA BIBI HAUJEE (TP034400) | Mr. Kumaresu a/l Murugasu [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1711IBC) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-94 (1). :

59.
THE EFFECTIVENESS OF SOCIAL MEDIA PROMOTION FOR CROWDFUNDING PROJECTS AMONGST NIGERIAN SMES / MORAKINYO DADA.

by MORAKINYO DADA (TP029623) | Prof. Dr. Siva Muthaly [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of Doctor of Philosophy in Management (UCPF1510MGMT) Availability: Items available for reference: APU Library Not for loanCall number: PHD-20-03 (1). :

60.
Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim.

by Kim, Carolyn Mae.

Material type: Text Text; Format: microfiche festschrift Publication details: New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: APU LibraryCall number: HD59 .K56 2016 c.1 (1).